Personnel concepts：
equality, openness, trust , freedom
Service concepts：
aspiring for greenness and freshness with no stop
Pursuit of customers’satisfaction while even more
Market concepts：
profit can be little, but customers should always be no less.

Franchise Concepts：
Roll into the big from the small, and conquer the world with the specialty.
Culture concepts：
Friends no matter in large or small business, make our company honored when arrive.

Brand concepts：
To be an urban classic, and to set up a long live characteristic.